In General on May 10, 2008 at 11:41 pm

In this recent ad, which you can also view here, Puma makes use of speed legs to get its message across.  Here fact, fiction, and fantasy blend to get “you” (and who are you here?) to buy Puma shoes.  Now.  People like Oscar Pistorius use these kinds of legs to compete at elite levels.  What gives the image here its appeal, and to whom?

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