Members of a Network working on

2178 AD PUMA LAUNCHES SPEED LEGS

In General on May 10, 2008 at 11:41 pm

In this recent ad, which you can also view here, Puma makes use of speed legs to get its message across.  Here fact, fiction, and fantasy blend to get “you” (and who are you here?) to buy Puma shoes.  Now.  People like Oscar Pistorius use these kinds of legs to compete at elite levels.  What gives the image here its appeal, and to whom?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: